Blog : Why Is A Basic Website Not Enough For Your Online Store Business

Sometimes I start surfing the Internet and discover business websites that I find interesting and that I would like to buy from. However, it turns out that they are very basic and I find that there is only information from the physical store and some photos of the products. But there is no possibility of making an online purchase.

Not all companies indeed need an online store. But, over the years, people have become accustomed to shopping from the seat of their home, as we spend more and more hours in front of the computer and it is difficult to get around for everything. So, if you are one of those who have a simple and basic website, I think you should notice that you are missing out on the benefits of good web development.

Why is a basic website, not always the best? Maybe you hired a computer company back in 2004 to set up a basic HTML website for you. They put a few photos of your business, your company logo, your address, your phone and some information about the products. What most attracted you was that it was a cheap product, a basic website. But there are a lot of things that you are missing. These are some of the disadvantages of the basic websites that sometimes want to sell us as if they were the solution.

Purchases are not automated: to sell without an online store, you need your physical presence, either by responding to e-mail or by phone. Instead, if you have a store, people can pay by card or Paypal and buy your products even while you sleep.

There are few pages: if you just put a who we are, where we are, where we come from, as I usually find myself on these websites, one thing is for sure. You do not keep visits because the information is missing. If you have a catalog of 3,000 or 4,000 products, you increase the volume of content on your website, improving your relevance on Google.

They have poor designs: there may be exceptions, but many of the old basic websites that are still seen have designs in low resolution and usually with slightly original templates. They are poorly positioned: we have already mentioned this, but it is also that our competition does have an online store. And on top of that, some pages are very basic. Apparently, the web developer did not bother to optimize the web for SEO with meta and title tags.

If you are an SME and you have such a basic website, I think you are letting out a lot of customers. Even a WordPress blog with a suitable template can be more useful to create content regularly and not have it forgotten. Ask us if you need us to advise you on which page is best for your business.