Last Updated : 2020-06-06 18:42:58
Social networks have become increasingly important in web positioning. Web content that is widely shared on networks such as Facebook and Twitter becomes more relevant to Google than less shared content. This goes beyond how quickly the page is indexed; it also influences position.
According to a SearchMetrics study, there is a correlation between the number of times a domain's content is shared on social media and the page's relevance, even above the backlinks. Facebook's likes and share are also very important, followed by activity on Pinterest and Twitter.
How important are social networks in SEO? For a long time, SEO experts have had a certain obsession with producing SEO content focused on Google and including keywords. The continuous changes in the algorithm have been directed, according to the 10 principles of Google, to prioritize a more semantic website based on the satisfactory user experience.
It seems logical that social networks are currently a good thermometer to measure how important the user gives to the contents of a website. So we must bear in mind that viral is as good for SEO or even more than a link-building strategy to achieve good positioning.
What conclusions should we draw from this when creating our website? First: a web page is a whole with many parts. We can't just focus on the page design, or the branding, or the content, and forget the other parts. We must analyze what is most appropriate for us, experiment, and invest in what really matters. And of course, in the long term, we have to discard the idea of having only a basic website, especially if our type of business requires an online store, which in turn requires a blog and social networks, which will allow our page position yourself better.
Beyond the influence of social networks on SEO, we should never forget the user. We must be competitive in our sector in a number of areas so as not to depend exclusively on Google, as we are exposed in this ebook Do not depend only on Google, which we are taught in this blog.
Social networks are, therefore, a tremendously important factor in strengthening our online strategy. What are the priorities of your website? Do you give relevance to social networks in your online activity? If you liked this article, give it to share.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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