Blog : Be Careful To Title Your Links

Previously we explained the importance of links. When inserting a link in our online store, it is important to put titles on the links. Next, we will explain the process.

The most commonly used browsers today Google Chrome, Internet Explorer, Mozilla Firefox can show a short explanation of each link simply by hovering the mouse, that is, before the user select. This clarification or previous description of each link is called the link title and is very easy to code, as well as very useful when surfing the Web.

Content of the title of a link: The mission of the link titles that we include in our online virtual store should be to explain to our customers what will happen if they decide to follow the link. Below we explain the appropriate information to include in the title of a link: If it is a portal outside our online virtual store, we must include the name of the website to which the link will direct the user. On the contrary, if it is another page included in our online virtual store, we will have to indicate the name of that subsite. We will also include added details about the kind of information the customer will find on the landing page. Finally, we can add warnings about possible problems, such as whether you need to be registered to access that domain.

Title dimensions: To maximize their impact on the user, the titles of the links should be less than 80 characters; in fact, we must avoid that they never exceed 60. As we have already pointed out about other elements of online virtual stores, the sooner, the better.

Similarly, there is no reason to add titles to all links, as there are some that will be obvious enough on their own. In this sense, there are many websites on the Internet whose titles are especially superfluous, since they only repeat the same text shown in the link. We will try to prevent this from happening in our virtual store.

The medium will influence the message: We must bear in mind that the title of a link will look differently depending on whether the user works with Windows or Macintosh or if they use one browser or another when browsing the Internet.

Likewise, we must be clear that the titles of the links are a kind of complementary information and, therefore, we will strive so that it is not necessary to rest the mouse on a link to understand its meaning.