Blog : 5 Reasons Why Your Online Store Is Poorly Positioned

When we open an online store with the intention of selling on the Internet, we know that it is not an easy task. Or we should know. The process of creating an online store is as follows. The first thing is to find a niche. Then investigate the competition. Then plan our project: buy the products, set prices, set conditions, etc. One day we launched our website into cyberspace with some e-commerce software such as Magento or Prestashop.

We add the products; we configure everything and, voila, we already have our online store, the task of several months of work that does not always bear good fruit. On many occasions, we can feel unsatisfied that the website is poorly positioned, or has not even reached the first pages of Google, or although it is very high for certain keywords, it hardly receives visits. In this article, we give you some reasons why your page may not be well-positioned. Why is my online store poorly positioned? Positioning the store is one of the most important jobs you should do. Without visits, there are no sales. And without sales, the store will have been an investment that is not profitable for you. You have to get the sales. And for that, you have to position your store.

1. You have too much competition. The first thing to know is for which keywords we are going to position our online store. There is no point in trying to position it for a keyword that receives 100,000 a month if it turns out that in the first 10 or 20 results, a lot of pages with a Page Rank of 3 or 4 already appear. You may have chosen a very broad niche. , with which you will have to make an effort in the specialization.

2. You have not optimized the meta tags. The most important meta tags are the title, not only of the main page but also of the inner pages, as well as the meta-description and the meta-tags. The meta description of each page is what will appear in the search results under the URL. Meta-tags help thefts identify the keywords on that page.

2. You have not optimized the meta tags. The most important meta tags are the title, not only of the main page but also of the inner pages, as well as the meta-description and the meta-tags. The meta description of each page is what will appear in the search results under the URL. Meta-tags help thefts identify the keywords on that page.

4. It has been running for a short time. It takes several months for a store to rank high on Google. As SEO techniques will always take some time to pay off, especially if your website is young and newly opened, many companies do is take advantage of Google Adwords contextual advertising. This will allow you to position yourself through pay per click in the top positions of Google, or YouTube if you use Adwords for video.

5. You have been penalized. Search engine robots detect some bad practices and can penalize the positioning of your website by going back to the second or third page. Some of these practices are over-optimization of keywords, the use of duplicate content, links to dubious or penalized sites, etc. Here you have a system to know when Google has penalized your website.