Blog : Why Does My Company Need Custom Software

Inevitably you have asked yourself on more than one occasion: why do I have to complicate my life in doing a lot of calculations or repeating the same actions as a robot? Couldn't a custom software program do that much faster?

If that is your way of thinking, it is because you are aware that computer technology is made to help us. Let's not go crazy: the company does not have to adapt to the programs, but the programs to the company. When no software on the market has the particularities that we need, there is no need to worry. You have to improvise, invent, be original to win over our audience.

The advantages that bespoke software can provide are very great, from an Android application to promote your products to a CRM ( Customer Relationship Management ) application to best manage customer databases. Based on the fact that there are many types of programs, it is not about inventing for inventing, nor about being very geeks and being the most special in the world. Good software is made to provide real solutions and improve in the following areas. You will be able to manage your resources better: all SMEs that work with clients in the service sector and have planning to manage the production chain can take advantage of ERP applications to manage both human resources and available materials, and the time of job.

You will have more information about your clients: wouldn't we often like to know more about our clients, their behavior, their reactions to our campaigns in order to make forecasts? All this is managed through databases adapted to our business that allow us to monitor their actions. Online marketing activities: suppose you want to stand out on Facebook and want to launch your own application to the market. Or you are a language academy, and you would like to get your application for Android and iOS so that students can study on mobile.

Web applications: company pages need integrated web programs in order to sell their services better. For example, think about whether you want to install a user account system so that your customers sign up. Or in an internal key: an intranet for companies, which allows your employees to access an internal communication system.

All of these things are possible in the age of communications. But many times, companies prefer to continue doing the same for years instead of optimizing resources that make them earn money in a reasonable time. Investments are made in complicated projects, but ignoring that much of the information that can help us to get off the ground is there.

Today I want this article to be a call to reflection so that you can check which are the areas of your company or department where you miss custom software to collect data or interact with customers. Surely as soon as you think about it for a while, you will come up with a lot of ideas. What specific program have you used or seen somewhere that you would like to have in your company? What areas of your business need to manage information better?