Blog : What Is The Ideal Product In An Online Store

Let's suppose that we are laying the foundations of our online store, and we still don't know what product we want to sell online. We have free hands to start our activity in any field, but what products or services are the most suitable for trading on the Net? The answer to this question is unknown to us. However, there are some conditions that, by common sense, it seems appropriate to mention.

Pure logistics: Given that our potential buyer is remote and must send the product to your home, transportation and packaging are two important constraints. The more weight and volume of the products, the more expensive their shipping to our client's home will become.

For all these reasons, we can conclude that the ideal product to sell on the Internet should be small and light. Likewise, the shipping systems that we can currently count on involve hours or days of transport, not always in the best environmental or storage conditions. Therefore, we should give up working with perishable or fragile items.

Let's offer quality: On the other hand, the product should have a high added value. This aspect would allow us to minimize shipping costs and achieve a reasonable percentage of benefits.

Thus, our business object must have a margin and be profitable. However, the product or products on which we focus the activity of our Ecommerce store should not be too expensive. A high price would slow down many potential buyers, as it would force us to insure shipments and take considerable risk of loss. You have to offer an affordable product.

Exclusivity, the key: The ideal product to trade on the Net should be exclusive. If we offer products that can be easily purchased in traditional stores, our price will surely not be competitive and, even if it were, it would seem to the consumer much easier, faster, and safer to acquire it in their usual store. Thus, it must also be distinctive and unique.

However, we are analyzing online commerce, a world that is advancing by leaps and bounds, so that in the coming years or perhaps months the evolution of electronic commerce will allow the elimination of many of these conditions. The Network is a living entity, and as such, its situation must be studied at the moment when a decision must be made that affects our online store.