Blog : What Are The Economic Needs Of Our Online Virtual Store

Once we have decided to launch our virtual store, we must be very clear about what our main objectives will be in the short, medium and long term. At the same time, we will have to decide how much money we will have to invest to satisfy these objectives. In this sense, we will have to know the economic resources that we have before defining our business tactics, since the launch of any business, including online virtual stores, requires large doses of realism.

Selling online is much cheaper than doing it in traditional stores; there is no doubt about that. However, starting our business will cost us money, so we must carefully calculate the initial amount we have and the monthly financing we will have. Once we know these figures, we will have to calculate the costs that we will face during our first months as virtual entrepreneurs, and based on them, and we must define our business strategy.

When creating our virtual store, we must take into account the expenses that we list below, and that is essential to start an online business: Equipment: If the traditional stores needed a store and some shelves, we should have, at least, a good computer, a modem and the necessary furniture for its installation. Likewise, we may need a new, more powerful Internet access telephone line and the computer programs with which we will later work.

Network Access: We must also take into account the monthly rates of our connection to the telephone network and our Internet service provider (ISP). Presence on the Internet: We must anticipate how much it will cost us to configure our virtual showcase and what resources we can allocate to the elaboration of its design and its maintenance. This section also includes the money that it will cost us to publish ads on other web pages if we consider it necessary.

Salaries or fees: Unless you have extensive computer knowledge, you will have to have an employee who is responsible for the design and maintenance of your virtual store, or you must hire these services from an outside company.

Once we are clear about the fixed expenses that our business will have to face, it will be much easier for us to calculate when we will start collecting benefits.

In this sense, correct planning allows us to know step by step how much our virtual store costs us, so it will be much easier for us to measure its real results.