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Last Updated : 2020-06-15 05:35:46
Anyone who regularly browses the Internet knows the importance of links, those elements that allow us to quickly navigate from one web page to another through a simple mouse click, without any inconvenience to the user.
Undoubtedly, links are the most important part of the hypertext of our portal, so we must strive to ensure that our online store has as many links as necessary, as they will save our clients much time, and they will facilitate our main objective, which is none other than selling online.
There are three main types of links that we list below: Structural navigation links: These are links that outline the structure of the information space and allow users to go to other parts of cyberspace. Typical examples would be the buttons and links of a homepage that link to a series of subordinate pages of our portal. Associative links within the content of the page: These links are usually underlined words that link to more information about the text in use. Additional reference lists: These links, commonly called 'See also,' help users find what they are looking for if there is not enough information about a service or product on the current page.
Only the strictly necessary: Despite its importance, it is not convenient to abuse the links, since they can create a chaotic effect on our page. In this sense, the typical Click here links should be avoided, since there are a significant number of Internet users who use alternatives other than the computer mouse -such as digital screens- and, also, do not attract the user's attention.
Also, links should be used that are informative and explicit. They should be terms that offer the user a summary of the additional information that is available the ideal is that the links consist of between two and four words.
There is no skimping when it comes to offering information. The home page of our online store must include enough information to allow users to decide the next link they want to visit. Likewise, links that appear too similar should be differentiated with additional text, so that users can determine which one contains the information they are looking for.
The possibility of offering links to other websites where you can find additional information on the required topic or information from other points of view should not be ruled out.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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