Last Updated : 2020-06-05 14:45:00
To reach new potential clients, you have to know how to promote yourself online, and one of these strategies is to get a suitable domain for the business.
Given this, you only have to make the first decision: a brand with which you expect to be known (as Google has done) or choose a generic domain related to what is going to be sold. You have to evaluate the two options before making a decision, knowing that with the first one, you will be unique. Still, with the second one, you can achieve an improvement in search engine positions (and with it less effort in web positioning).
If someone wants to buy cookies, they can go to buy cookies.extension (usually .com) rather than to cookie.extension. But what do you prefer, how do you want to be known online? The decision is much more complicated when you have an offline store because you have to choose between promoting the brand online (the most common) or trying to reach more new users with less effort.
When the domains you want to get are not free , you have to look for others or buy them from their owners (if they are for sale). This does not happen with brands, because it is much more complicated for someone to have bought the domain galletofilia.com if they did not plan to create a business with it at the same time.
Let's discuss some tips that will help you choose the right domain for your online store. If you have a face-to-face business, probably the best is the .com domain (or .es, or .net, or several if you want to ensure better) of your brand. You can also buy a generic domain as a compliment, but not as the main one, to reach more people. It is easier to reach users with a .com (or with a domain in the area, such as .us in the USA), although in case you are not free or want to buy it for a higher price (sometimes high for your pocket) you can choose another one, like .net, .org, .info, .biz, etc.
Domains with hyphens are also valued, or you can even think of other keywords (words or phrases with which you want to appear in search engines). Spend time searching for your ideal domain, but once you know what it is, get hold of it, as someone can get ahead. Ask your family or friends for advice if you consider it necessary.
If you think that it can be useful, buy several and try them when it comes to renewing you will be left with the one that has given you the best result. Do not hesitate to buy a domain already registered if you think it can be useful to you, especially if its price is accessible to your pocket and suitable for your business.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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