Last Updated : 2020-06-04 00:45:13
When promoting an online store, it becomes increasingly difficult to know what the positioning actions to carry out are, because what do search engines accept? Don't we notice that they are getting stricter and tighter?
What you have to do is create web positioning actions that seem natural, and therefore must be done by hand and in a reasonable time. No one will believe that a store reaches thousands of links on the same day, not even on its launch date unless it is a very special store. And of course, this is the main positioning action, knowing how to differentiate yourself to stand out and that people want to talk about the store because it brings something different.
It is also good to optimize the store and have friendly urls that help improve the position of the web in the search engines. At the same time, they are easier to remember and locate, also making it an accessible store and with a map of the site that some users will value.
At the time of its launch, you have to think about creating a good press release to launch it to the media, and if some include a much better link, and if not, at least you win visits that will be very useful, and some may even be potential customers. Also, it's good to advertise the store in store, business, and some industry-related directories (not general directories).
On the other hand, the presence of the store in social networks and forums helps, especially if interesting things are provided in each of the sites where it is present and is done frequently.
In addition, trying to get blogs from the same sector to talk about the company or virtual store, especially including a link, improves web positioning. This should be gradual, and to motivate the review, the company may offer a free product, an exclusive discount for readers, or interesting content for the blog. Article directories can also be interesting, although much better-related blogs that are better focused and have a better image.
Although it does not directly influence positioning, but it does affect visits, it may be interesting to advertise the store's products and offers in classified ads and web pages.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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