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Topic : Online Stores
Last Updated : 2020-06-16 17:09:31
Views : 8

Search engine optimisation or SEO has become a well-known digital marketing strategy. It is a technique of improving visibility of a website or a webpage in a web search engines results. If a website appears earlier on search result pages it gets more visit. It is quite logical that businesses want their websites appear earlier before the competitor. Frequent appearance on search engine result pages means a business gets more visitors. . Here is why a business needs to incorporate SEO into the

An investment that pays off well-SEO is worth an investment as it earns higher return than a business might bargain. Businesses are able to tap onto the untouched domains of potential leads than can be converted into new customers. Therefore, SEO is not a cost to a business but a return earning investment.


Turns on the spotlight to the business website-Search engine optimisation helps optimise various search results making sure that the business website or web page gets the attention that it needs. It turns the business website into the best employee which promotes the business and effectively tackles many prospects at a once. Businesses might improve their performances as SEO puts the emphasis on right points.

A long term affair-Search optimisation tricks and techniques deliver quick results. It not only provides short term benefits but also fetches results that can last long. Although it is often believed that SEO is the process suitable for those who seek short term results but this belie is wrong. If the techniques are done correctly then the effect can last long.

Building a brand-The myth that branding can be complex and costly has been proved wrong by SEO strategies. Optimisation of searches has helped in accelerating the branding campaign of the business. SEO helps business to leave a mark on minds of those who visit their website. Trust and creditability of any website improves when its appearance increases on the search results.

When a user searches for a keyword he wants to reach the relevant content for that search. Optimisation techniques make the business website come into the eyes of these users. One can say that relevant and quality content get noticed better if SEO is applied. Title and meta description of a website can serve powerful tool that strengthens the brand and also markets business.

Multiplies the impact-If one thinks that they can apply one or two digital marketing tools and skip the SEO tool but earn the same benefits then they are wrong. SEO helps to intensify the impact of the marketing plan.

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Author : Sudipa Dutta Chowdhury
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About Author : I am a manager by profession and content writer by passion. I love to write on different topics which include travel, food and digital marketing.

Sudipa Dutta Chowdhury


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