Blog : Online Commerce Communication And Trust

Gradually, the link between commerce and communication shows its importance and its potential to capture consumer preference. Conventional means of commerce were characterized by a unilateral dynamic, where the seller endeavored to list the characteristics of an item to a single consumer. In the long run, this only impatient the public, and eventually canceled any possibility of completing the sale.

Any human activity is based on communication and understanding, and commerce is not exempt from these factors. On the contrary, marketing, through its close connection with advertising, is already a way of establishing contact and understanding between people, even among inhabitants of remote places, thanks to the network. It can be considered, therefore, as a first-rate cultural manifestation.

Understand the customer: All products offered must correspond to a need of the public. There is no item for sale that is not focused on meeting the requirements of the consumer sector. Therefore, as we identify these needs, we will be able to satisfy them with the sale of our products. But as we have commented previously, the orthodox methods of marketing, although they theoretically address this need, do not contemplate the material means to put it into practice.

However, the irruption of virtual communication media, such as the Internet, has changed this circumstance. Today, thanks to the network, it is not only possible to understand what the client requests, but also, it is possible to handle an exchange of perspectives continuously, with consumers, and thus works our production according to what they request.

However, the irruptions of virtual communication media, such as the Internet, have changed this circumstance. Today, thanks to the network, it is not only possible to understand what the client requests, but also, it is possible to handle an exchange of perspectives continuously, with consumers, and thus works our production according to what they request.

Fruitful communication: It is about maintaining a link with consumers, a friendly, open, and attentive contact. This is an enormous advantage that only the Internet can provide to entrepreneurs who use their commercial possibilities. The usual sales mechanisms have always sought as a goal what the Internet provides us with from the beginning: a simple and inexpensive means of strengthening ties with consumers.

And this is only a partial advantage: the scope of interactivity is unsuspected, and after a certain time, virtual visits can be made, in three dimensions, to online stores. The information flows provided to the consumer will be as valuable as the product itself. The new millennium trade train is about to depart. It is not necessary to lose it but to venture into its infinite and profitable trajectory for all.