Last Updated : 2020-06-15 05:24:51
We have already said many times how important videos are in e-commerce. This fact does not go unnoticed in virtual stores whose interest in videos continues to grow, although this unbridled growth leads them to make some mistakes due to poor planning.
Do not set a goal: There is anything worse than doing something without knowing very well why you are doing it. It is really necessary to have a clear and well-defined objective, that is, to recognize in advance what we intend with the video: More visits on the web, publicize the benefits of a product, show a better image of the company, etc.
Do not contribute anything new: This is one of the biggest drawbacks that online stores face when making their videos. It is really difficult to attract attention, but it is also essential. An uninteresting video can be a wreck.
Don't listen to your customers: Feedback is always essential. Ask for comments and suggestions on your site to know first-hand what customers want or like more or less. These comments are extremely useful for creating better videos.
Don't optimize SEO for video: Yes! There is SEO for videos. The best-positioned videos will get better visits and will contribute visits to the online store.
Do not measure results: Always, I ALWAYS repeat that any advertising or promotional action is considered; the results must be measured. But it is difficult to know, among other things, whether the money has been well invested or not.
Test, adapt, and improve: Sometimes, the first ideas do not work, learn from your mistakes, examine all the feedback, and collect as much information as possible. Use all that content in the next video for your online store.
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About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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