Last Updated : 2020-06-18 16:13:37
Instagram users are increasing day by day, increasing the prospects of online sellers to meet new buyers. Many brands, new and old are finding ways to interact with customers via Instagram community and promote and widen their brand But, to grow a strong following of customers, you should get your products and brand seen by most people. This article is about how you can promote your brand on Instagram.
First, create a business profile which will be separate from your personal profile. This profile will strictly contain posts of your products or anything related to the brand. The key to creating an Instagram account is to stay recognizable. Choose an Instagram name that is same as your business name. Keep a consistent profile picture, preferably the company logo. This must be easily recognizable and professional as all interactions and engagement will be based on this picture.
Next, come up with a short, crisp and informative bio. Include your company name and a description of what the company is about. Create an interesting bio that will appeal to your target Instagram community and avoid a salesman tone. Add your website link in the bio so that potential buyers can visit your website with a click.
Create appealing Instagram posts. Avoid hard-selling and use creative images to promote a product. Good quality and nicely framed images allow viewers to develop a liking towards that product. Show your brand s aesthetics while also promoting your goods. It adds variety and has a less salesman like tone. Sometimes you can also share behind the scenes to make your customers feel homely. Your posts must show professionalism. This means that you should use good quality images instead of an awkward crop or a blurred image. Avoid cheap filters or extravagant decorations so that the main focus is not lost.
Give offers and exclusive discounts to followers. Promote events and share location by geo-tagging to let customers know where they should physically go to find your products. Include hashtags to widen your discoverability. Don t use a lot of hashtags as it only clutters your post and gives a salesman vibe. Use one which goes with your brand or up to five, but in captions. Search for the trending tags and incorporate them in your posts. Or you can make your own hashtag which is unique to your brand.
Boost your relationship by interacting with customers on Instagram. Share photos of your customers with your products they purchased. Conduct contests and giveaways. This will help increase your followers and make your account trending. Apart from these, you can invest in Instagram ads, which comes in six variants stories, photos, videos, carousel, collection and ads in explore.
About Author : I am a manager by profession and content writer by passion. I love to write on different topics which include travel, food and digital marketing.
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