Last Updated : 2020-06-15 10:19:19
A very useful resource when creating an online store is to include a place for frequently asked questions, which is commonly known as a FAQ page, which stands for Frequently Asked Questions. This service will save you from having to answer the same questions over and over again and offer your customers quick and easy answers.
If the answer to a customer's question is easy to find and understand, they will not call you or send you an email, or what is the same, and you will take a good weight off yourself and save time and money.
A well-constructed FAQ page will make selling online much easier for you, as it will provide your customers with more information about your products and services. The typical FAQ usually consists of a list of questions followed by corresponding answers. Also, these pages may include information related to your online store, such as how to contact you, the shipping methods you use, what are your privacy policies, or how you handle returns. The FAQs also usually include specific answers to questions related to the products or services included in your online store, such as the most appropriate way to guarantee the maximum durability of a certain printer if you have said product on your list. of goods offered.
Tips for building a FAQ page. Access: Your FAQ should never involve more than three mouse clicks from the home page of your online store. Speed: This page should load very fast, so do not adorn it with flourishes, animations, or claims that make it difficult to open. Organization: Place all the questions at the top of the page and include in each one of them a link that refers the client to their respective answers. Also, group all the questions according to the subject they are dealing with, using short titles. Give the customer what he asks: Take off your business suit for a moment and write the answers as if you were a customer who wants to answer a question most simply.
Content: If necessary, offer several FAQs depending on the audience to which said page is directed since future customers will demand a completely different type of information than that of those who have already consumed any of your products or services. Be clear, honest, and complete: The FAQ will not have fulfilled its function if, after reading it, the clients are still confused or have their doubts. If the product fails or includes an error, do not try to hide it.
Update: Include updated information in your FAQ based on the new questions that your clients ask you. The importance of linking: It is not necessary to retype a text that already exists elsewhere in your online store, so do not hesitate to link some of the answers in your FAQ to other areas of your website.
FAQ cannot answer everything: These types of pages are only a resource whose main objective is to satisfy specific doubts. For this reason, do not hesitate to advise your clients to use manuals, books, or other types of publications when they demand information that is too deep or complex, which is beyond the scope of their online store.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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