Last Updated : 2020-06-17 16:38:26
Digital marketing is a term which covers various marketing strategies for the marketing of products or services using digital media such as the internet, mobile phones, digitally displayed advertisement etc. As the digital technology is growing, businesses are increasingly inclining towards utilising benefits of digital marketing campaigns.
What is the need of digital marketing? Startups or small businesses might easily get stuck in the rut and drift apart from their target plan. This often happens when they lose contact with the customer. As a small business or start-up, it is a logical strategy to connect with consumers or target leads through digital marketing. This strategy helps in building up customer loyalty and brand name. Digital marketing helps the business promote their product or service better and helps the business to reach out and discover larger consumer base.
Here are a few reasons why start-ups and small businesses choose digital marketing Survival- Bigger business houses can afford investing in costly and extensive marketing plans. Small and medium businesses cannot do the same. This acts as a hindrance to their growth. Digital marketing is a boon to small and medium sized businesses as they can reach the target audience at relatively less investment in comparison to traditional marketing strategies.
Direction- Digital marketing strategies might provide the SMEs with a direction to reach the path of success. Digital marketing can help the businesses gain new customers through online marketing, or they can build deeper relationships with their existing customers. This helps them to gain a better market share.
Channels of digital marketing- The primary means through which a business can promote themselves digitally, are emails, SEO or search engine optimisation, SMM or social media marketing, YouTube marketing and mobile marketing.
SMM-Social Media Marketing or SMM is a channel through which a business can connect with its targeted consumer base or leads. This generation is a digital generation and with the number of people that stay active on various social media platforms, SMM seems logical means of marketing digitally. Digital marketing agencies help their clients plan effective SMM strategies, promoting across all the social media channels such as Facebook, Twitter, Google+, Pinterest and Instagram.
SEO-Search engine optimisation helps in improving the visibility of website or web page created by the business. As the search engine rankings of the website or web page increases, it becomes easier for the business to reach its targeted audience. Email marketing-This form of marketing involves using emails to send the product or service ads, business request, donation etc. Email marketing is used to build brand awareness to create new customers or generate trust among the existing consumers.
About Author : I am a manager by profession and content writer by passion. I love to write on different topics which include travel, food and digital marketing.
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