Blog : Basic Rules For Your Online Store

Define our business before starting to develop it. It is necessary to ask what we want to offer, to whom and how we are going to carry it out, in short: the profile of our store. It is also very convenient to prepare a checklist with our goals and dates to meet them.

Enhance our online visibility. It is necessary to get visits to our online store to publicize our products and our offers. We have already seen in other of our articles how to improve our search engine positioning and manage online advertising campaigns. If we follow these tips, we will optimize our visibility on the Internet.

Take care of our content. In addition to informing very well and in detail of the products that we offer in our online store, it is convenient to update them, so that the user and the possible buyer who visits us see the care we put into it and is aware of all our news, offers, star products, etc. Also, keeping the content updated helps us improve our online positioning.

Promote our star products and offers. All stores, both off and online have their star products, that product that only we commercialize or that we offer at a better price than any other store. To take full advantage of this circumstance, we must promote them, both in our own store, with a banner or a highlight, and with advertisements on other online sites or advertising managers. Another interesting point to take advantage of our own products is to relate them to each other: for example, if we offer a great shower gel made with fruit, when the visitor of our website clicks to buy, we can inform him of other similar products you can also buy in our store, for example, a moisturizer.

Offers and discounts. A good way to create a good list of loyal users of our online business and to make everyone happy with their visit to our site is to offer them a discount or even free services, such as sending your purchase if it exceeds a certain upright. It is also often interesting to offer a discount for your next purchase.

Facilitate payment methods. It is very important that our purchasing process is simple, transparent, and that it guarantees the safety of our buyers. To do this, the steps from when the customer is viewing the product until their purchase is effective, must not exceed 4: choose a product, upload to the shopping cart, review the purchase, payment. Also, it is convenient to offer several payment methods, so that all customers find the one that suits them best.

Take care of customer service. The customer must find all the answers to the questions that arise during the purchase in our online store on our same page. Also, it is always convenient for them to have a contact telephone number and an e-mail through which they can communicate with those responsible for the business and ask all their questions. Of course, they should receive a response in the shortest possible time.