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Last Updated : 2020-06-02 11:10:06
An online store something which attracts all of us Whether we desire to actually buy something or browse to find what is new, an online store is something which we browse on a regular basis. With the immense popularity of online stores and with lucrative profit opportunities, several individuals are now showing keen interest in creating an online store. Things are not as easy as it might seem because it needs a lot of planning and management. Here are some quick tips and ideas.
First and foremost, you need to decide what you wish to offer. There are two options 1 Commoditized goods 2 Unique goods. Commoditized goods are those which are easily available in other E-commerce stores while unique products are not available anywhere else. Commoditized goods can be products like phones, watches, beauty products and more. While unique products can be in the form of bespoke t-shirts or crafted gift hampers.
Website Design Should Be Intuitive. Once you know what you will sell, you need to design your website which will be your online store. A smart website should be pleasant to look at, user-friendly and simple. You will have to build an E-commerce website for your business, so you might have to hire an experienced designer for the purpose. If you do not like the idea, you can use a few website builders like WordPress or Shopify. These are available with a number of options and templates helping you build your dream store.
Customer Support is Critical. You might have an engaging website with unique products. It will not help your business or drive sales until you have an exceptional customer support team. These days, E-commerce stores are widely using AI-powered chatbox to reach out to their customers. Customer support should be available at different stages of shopping. It should encourage new buyers and also ensure that existing customers are continuously buying. An accessible LIVE chat window or a simple form can be quite helpful.
Payment Options .This is what enhances the shopping experience. It is advised to include a large number of payment options. Thus, customers will find it easy to make a transaction. You need to include cash on delivery, debit cards, credit cards, PayPal and more. You can also tie-up with e-wallet providers and mobile payment apps which will ensure that you do not miss out any category of customers. Also, do not forget to ensure complete security with SSL certificate.
Use Social Media. Do not forget to create a brand page for your online store. You can use a number of social media channels to promote your brand. This will help in bringing traffic and help in spreading word about your store.
Last, but not the least, do not miss optimizing your online store. This is the way to make conversions and drive sales. SEO is considered to be one of the most powerful marketing tools.
About Author : I am a manager by profession and content writer by passion. I love to write on different topics which include travel, food and digital marketing.
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