Blog : The Six Keys To Internet Marketing

There are six essential guidelines when analyzing Internet marketing that should be thoroughly understood to develop an effective strategy from our online virtual store. Taking all these guidelines into account, our advertising strategy will allow our online store to rub shoulders with its competitors and even start with a clear advantage over them.

1. People: The fundamental aspect of doing business is that the Network is based on having a perfect knowledge of our clients. One way to do this is by analyzing customer files, checking where the hits come from, and attracting users to our online store. However, it is essential to differentiate the audience we are addressing and, as the case may be, present different styles to approach it.

2. Product: It is essential to use the information we have to create our forms of marketing, differentiate products, and guide our customers. To publicize our products or services we can take advantage of the existing physical means, but we must not forget the importance of our website, which will allow us to complement the brief information that is offered through radio or television.

3. Price: An online virtual store may decide to put a new product up for sale and use a couple of discussion groups to promote it, reaching a very high potential audience. Also, advertising messages can be sent in the form of email at the cost of zero euros. In both cases, the marketing costs will be reduced to the time spent preparing the documents.

4. Promotion: In the field of electronic commerce, there are three fundamental lines of action: Through free distribution: This concept is summarized in the maxim that today's sacrifices will become benefits tomorrow. Design: Websites should be carefully designed to try to reach more potential clients than would be reached by other means, or to contact fewer people but provide more information than by any other means. 'Banners': Consists of small rectangular advertisements found in search engines, newspapers, and virtual magazines, and even on the websites of other companies.

5. Distribution: It is one of the great advantages of electronic marketing, since the Network allows direct contact with customers and, in cases such as the sale of software, even the elimination of any intermediary.

6. Global presence: In the physical world, it is very easy to appreciate the presence. In the virtual, this is somewhat more complex. The style of our virtual store can project the image of our company in a certain way, so we must try to ensure that our presence is linked to two fundamental concepts: leadership and the preservation of our brand image.