Last Updated : 2020-10-25 16:11:46
Influencer marketing has been made or broken for many. Brands sometimes dive into this new realm of marketing and, for the most part, lack a solid understanding of what to do. There is a misconception that you must employ an influential person with over 100,000 followers, and this will give you the most brand awareness, but it is not necessary.
Find influencers with a high engagement rate - The higher the average engagement rate of a digital influencer, the more likely their followers are to like, comment, share, and go through links to their content. This will inevitably result in more sales and brand awareness.
Utilize multiple micro-influencers - Brands refused to spend big ad-dollars on a macro-influencer and found it more profitable to use multiple micro-effectors. You are covering a wide range of viewers using multiple channels, as opposed to relying on one. These micro-influencers are much less risky due to their followers, more often than not, being a low number of robots - equal to more real engagement.
Be authentic - Authenticity in affect marketing is of paramount importance to sales. Audiences do not want to be bombarded with selling content. They want to see a particular affected person talking about a product that they love and use regularly.
Find influencers without fake followers and fake engagement - IMP is an influential marketing platform. Using one of these platforms would be the best thing to do if you want to find the best influencers who do not have fake followers or fake engagement. The developers of these platforms have developed algorithms so that they have authentic meanings, genuine followers, genuine engagement, and high engagement rates that impact their platforms.
Conclusion - The essential points from this section are to promote real content and to find multiple micro-influencers with high engagement rates, authentic engagement, and reliable followers. Use this strategy, and your effective marketing promotion should generate more sales and brand awareness.
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