Last Updated : 2020-06-13 14:03:15
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One of the aspects in which online virtual stores resemble the shops of a lifetime is in the use of classified ads through which they make their products and services known to the general public. These announcements can be of very different modalities, although what we will focus on below is not the type of these messages, but their content.
A needle in a haystack: In the virtual marketplace, your ads will need to differentiate themselves from the hundreds of thousands posted by other companies in the industry, fierce competition that will force you to carefully craft these ads before publishing them to the virtual universe. For all this, it is advisable to spin very fine when preparing the contents of your messages, because a simple error can make you lose large amounts of time, money and, above all, potential customers for your virtual business.
The title, main hook: The message statement may be your only opportunity to attract a new client, so you must take into account certain guidelines when preparing i. It must be brief, but it must be loaded with powerful words that catch the reader's attention and omit, as far as possible, generic terms that do not specify what we intend to sell, such as equipment or systems. It is very useful to ask a question that highlights what you intend to sell online, for example, Do you need help filing the Income Tax Return? It can also be very interesting to include capital letters or powerful symbols that serve to highlight the keywords of your ad.
Seize your chance: If the title has gotten the reader to open the message, you will have before you an opportunity that you should not miss. For this, the advertisement must have a clear and concise message: Clearly explain the two or three main advantages of your online virtual store. Talk to the reader from you to you or, for more price, from you to you, trying to give the message a conversational tone. For example, our advisers will help you meet your obligations to the Treasury. As much as possible, try to provide an incentive for the reader to become interested in your business. Giving something away always works, and in the long run, it can be very profitable. Do not forget to include your business details so that the reader can contact you. Ask others to read your ad before publishing, as it is well known that four eyes see more than two, and the slightest mistake can be fatal.
Renewed or die: As we said before, the virtual market is very competitive, so you must ensure that those of other companies do not displace your ads on a daily basis and, in any case, you must publish new messages periodically. It is not convenient to overwhelm, but also not to be eaten by the land.
The answer, a second announcement: If your ad has managed to get a reader to contact you to request more information about your products or services, 50% of the work will have been successfully completed.
However, your response to the customer will be, if possible, even more, important than the original ad. In this sense, have prepared all the information that the reader may request after reading your ad and send it quickly. To do this, you can use a mailbot program that automatically responds to questions from your potential customers.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.