Blog : How to find and use negative keywords for PPC

Negative Keywords are the type of keywords that prevents your adverts from being showcased by certain words or phrases. On using that particular phrase, your advert will now be shown to anyone searching with that. It is also known as the negative match in general.

For example, whenever you append a negative keyword like free to your campaign, then Google Ads will not display your ad to the search with free. Even your ad will never appear on the site where your negative keyword matches. How negative keywords help in PPC Campaigns- Negative keywords are effective in PPC campaigns as - They improve the click-through-rate, which is the percentage of people who viewed your advert and clicked on it. Improves conversion rate, which is the percentage of people who clicked on your advert and undergone conversion. Improves the quality score, which is the quality rating by Google AdWords that affects your pay for adverts.

When to use and How to find negative keywords - While targeting the customers you want, negative keywords help you rule the customers you don t want. One should use negative keywords before the launch of a PPC campaign, live, and on a steady basis. To find a suitable negative keyword for your business, you need to know the types of negative keywords. Three types of negative keywords are there - Negative Broad Match, Negative Phrase Match, and Negative Exact Match.

- Commonly, there are two methods to find a negative keyword - the traditional way and the protective method. In traditional one, you can use Google search query report to identify negative keywords. In doing so, you can add the negative keywords you want for your business. In the protective one, you will explore the keywords you want to exclude for a particular campaign.

Moreover, one can explore a list of negative keywords for their business through the google keyword planner to discover numerous keywords on the searched word.