Please enable JavaScript on your browser !!

Create your own Websites, Webstores, Web Portals, Web Networks and Advertising Sites without writing a single line of code, all right here at AgileMall.com - An Easy and User-Friendly platform.
Search Blog - Enter any text you want to search for



Topic : Online Marketing
Last Updated : 2020-11-03 14:40:05
Views : 456

Negative Keywords are the type of keywords that prevents your adverts from being showcased by certain words or phrases. On using that particular phrase, your advert will now be shown to anyone searching with that. It is also known as the negative match in general.

For example, whenever you append a negative keyword like free to your campaign, then Google Ads will not display your ad to the search with free. Even your ad will never appear on the site where your negative keyword matches. How negative keywords help in PPC Campaigns- Negative keywords are effective in PPC campaigns as - They improve the click-through-rate, which is the percentage of people who viewed your advert and clicked on it. Improves conversion rate, which is the percentage of people who clicked on your advert and undergone conversion. Improves the quality score, which is the quality rating by Google AdWords that affects your pay for adverts.


When to use and How to find negative keywords - While targeting the customers you want, negative keywords help you rule the customers you don t want. One should use negative keywords before the launch of a PPC campaign, live, and on a steady basis. To find a suitable negative keyword for your business, you need to know the types of negative keywords. Three types of negative keywords are there - Negative Broad Match, Negative Phrase Match, and Negative Exact Match.

- Commonly, there are two methods to find a negative keyword - the traditional way and the protective method. In traditional one, you can use Google search query report to identify negative keywords. In doing so, you can add the negative keywords you want for your business. In the protective one, you will explore the keywords you want to exclude for a particular campaign.

Moreover, one can explore a list of negative keywords for their business through the google keyword planner to discover numerous keywords on the searched word.

Total Words : 323

Your opinion matters to us, please comment and rank this blog.

Note : When you submit comment, you will receive an email with the activation link to your email id. Using activation link you can activate your comment to make it public. Upon activation, you will receive another email with link to disbale your comment in case if you want to disable for any reason. Please note that you can disable the comment but cannot edit.

We accept maximum 100 comments for each blog.


I agree to the terms and conditions

Author : Rahul Singh
Email :

Rahul Singh


Comments : 0

We accept maximum 100 comments


~ Be first to comment ~

Disclaimer : AgileMall.com disclaimes all responsibilities, liabilities and accountabilites for this Blog. This Blog content is provided by Author and it represents Author's own views and opinions. The readers must do further research on the topic before drawing any conclusion.