Last Updated : 2020-11-03 14:25:57
While doing keyword research, it is crucial to know what your competitors are up to. You must check the variant keywords used on the type of page you want to get ranked. For example, if you are building up a website, Wikipedia is one of your competitors.
Competitor research is the simplest yet admirable strategy to examine what keywords are used by your competitors. Doing so will let you know both the successful and unsuccessful keywords. With that, you can improve your ranking by learning from their mistake from the beginning. At the same time, you can target even more customers using those keywords.
How to do competitor research- To undergo competitor keyword research, you can explore several websites as well as google pages. That way, you can eliminate the possibility of making mistakes. The most appropriate competitor research approach is to explore the potential keywords using your competitor s URL, rather than yours. This will help you discover the list of keywords.
You can also explore the Ad group ideas that showcase the keywords used by your competitors for their website. It will even acknowledge you with some beneficial long-tail keyword suggestions and volume or search demand. You can prefer tools like BuzzSumo, Google AdWords, SEMRush, etc. for your competitor research.
Do not always go after the high search volume keywords as sometimes they are of no use. It s because people would not click on the website even when it is ranked. While using a lower competition keyword will let more clicks and is worth it.
The keyword research also suggests what subjects people care about and how influential the topics are among them. Being a small business owner, you must undergo keyword research. Explore the keywords with high search volume and low competition. It s probably the best way to be competitive in the ranking.
Here you are with some simple and effective keyword research tips for your small business. You can prefer using them to get ranked at a search engine. By implementing these tips, your business can expand to a greater height with SEO marketing.
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