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Last Updated : 2020-11-03 13:51:23
Several cases are there where keyword cannibalization means merging or deleting the content. But is it the proper solution. In this guide, you will know this suitable approach to prevent and eliminate the keyword cannibalism. Follow the step-by-step guide -
1. Content Auditing- The initial step we would proceed with is content auditing. Here, you need to find all the content that has similar keywords. Is it hard. Making it simple, we can use the Keyword Research Tag, and with that, we will find the post associated with that term.
2. Analyze your content- Analyzing your content requires you to go through the post thoroughly. You need to visit the Google Search Console and there to its Performance Section. In the performance section, click the filter bar mentioned over there. After that, click query and type Keyword research. That way, the Google Search Console will match the queries containing the words keyword and research. The resultant data will be in two parts - First is the list of keywords that your site has shown in the search and the CTR. Second, the list of web pages that received all the traffic and how much each of them received. With this information, you will know which web page is getting higher traffic and how much. Besides, you need to check each webpage properly so that you need to delete any of them.
3. Time for Decision- Going through the analysis of web pages, it is now the decision time. You need to decide whether you want to keep that content or posts or wish to delete it. The posts on which you were redirected can be evaluated whether they comprise sections to merge or delete. You can also analyze whether the page is okay for you to keep or not. If you decide to merge the post with another one, keep in mind that merging needs more time and work. You can make a new draft to make changes without disturbing the original one. If you find any post that is not ranked on the keyword you searched but needs to be kept, you can consider the long-tail keywords. If we delete those posts, it would be a waste.
4. Action Time- After deciding what to do and what not to do, it is the action time where you will add the contents to some other articles so that the piece of content could be deleted from the other one. You can undergo each of the articles to merge or delete whatever you decided.
Is Fixing Keyword Cannibalism is hard- What do you think is fixing keyword cannibalism hard or not- Well, according to us, it requires a lot of hard work and effort. Here, we took the example of keyword research as our keyword, but you can accept other keyword terms several times a year.
Here is the short brief of this relevant content maintenance strategy - - Auditing - Analyzing - Deciding - Action
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