Blog : ROLE OF PRODUCT IMAGES OR VIDEOS IN ONLINE STORES

Images have the ability to give instant information. A picture can give more appropriate information about the product. It gives a natural sense of your product. They can give more depth and experience than writing about it. It creates an impression on the buyer. Images appeal to their eyes where they click. It gives a better idea of the utility of the product. Concepts and usage of the product are better explained by pictures. Humans process visual information faster.

It gives power to your business. Adding a video or a picture can increase the views. It can increase sales. It builds an effective brand. This creates trust and gives a look at what exactly a product looks like. VITAL ROLE OF IMAGES AND VIDEOS IN MARKETING-

It can convert prospects into customers- it is said that visual influences their buying decision. Most of the people buy the product after watching the video or image. It is because it brings a feel. This also builds up customer satisfaction. This also gives the feeling of examining the products physically. It builds trust- online customers are highly concerned about quality. They are unsure whether the product will be the same as shown or not, so it is important that we post the actual pictures. By adding pictures and videos, customers can eliminate their doubts. When they get the same product as shown, this builds credibility and trust.

It engages the customers- A major benefit of adding pictures or videos captures more user engagement. Going through every detail and all the written information can be very tedious. So it is better if we add videos or pictures, it adds crisp and clearness of information to grab more users. It makes it easier for the consumer videos and pictures are quick and engaging. It is the best option to teach people about your product and influencing them to buy. Images are shareable- when online shoppers talk about the purchases they usually share pictures and not the written description. It is more catchy and fascinates the buyer.

So the conclusion is, adding images can really provide a boost to your sales. It grabs all the above-mentioned points. It would definitely require spending some bucks, in fact, more, it will give positive outcomes. Set your budget and according to it prepare pictures and videos. Images stick with customers for a longer time. Its appearance, components, and capabilities should be clearly visible.