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Topic : Online Stores
Last Updated : 2020-06-27 04:48:43
Views : 54

What is meant by my product description... Basically, it is the merchandise copy used to describe a product value. It provides the customer with the details around features, problems it solves, and many other benefits that help to generate the sales. Writing for the product should be simple and catchy. It should grab the attention of the viewer. It should tell the customer why the product is worth purchasing. The focus should be on the benefits of the product.

Here are some tips that would help you to write a good and understandable description for your products-

Think of questions a customer might ask if you are not sure about what to write, focus on what a customer might ask. And that is where the good product page holds attention. If your description did not answer the question then it is of no use. Its because the buyer cannot see the item, they can not hold it and they can not try it on. Make text easy to scan and read quickly headlines, bullets, good pictures, and short paragraphs are all the ways to make online shopping easier for customers. It is best to stick to the natural language. Our main motive should be to satisfy people.

Add testimonials and social proof of the sample product is what attracts the buyers. It is a powerful psychological motivator. Obviously before buying anything you would love to read the experience of others. Consumers read at least 10 customer reviews before buying. Tell a story to differentiate your store from big businesses - make your story in such a way that it makes the buyer feel like he is buying something special, something which we cannot buy on any grocery store. Consumers are motivated by price and convenience.

Keep the description short and to the point- you have only a few seconds to get your customers attention, so avoid writing heavy descriptions.

The purpose of adding a product description is to simply describe your product and provide the customers with the best available information. This will lead the customer to purchase your product. It is easy to write effective product descriptions by following the above- mentioned key points. Why settle for generic when you can write them unique by yourself. Do not forget to highlight the key features.

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Author : Rahul Singh
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