Last Updated : 2020-06-18 15:35:03
The internet is crowded with tens of ample websites with new ones being added daily. If you wish search engines and users to locate your website conveniently, then the name must be memorable but also reflective of what you are doing. You require to use the proper keywords that describe your small business or what you do- something generic, perhaps, sort of a pen but also unique. The proper name can even build your brand that lets people know what you are doing.
Unique, but short- The name must be easy to type out and must not contain short forms or words with multiple spellings. If you are doing use such words, confirm you employ them consistently on your website.
Easy to recollect- If you have got a wonderful website but people can not remember your name, the word of mouth marketing would not be effective. SEO best practices entail that the name should contain the keywords you are targeting for your industry. If the name is brief, it is easy to recollect and allows more characters within the URLs. Longer domain names are difficult to spell and memorize.
Avoid using hyphens and numbers- Hyphens and numbers complicate the name. Not only is it hard to recollect their position within the name but they will be difficult to type out. Google makes it lots harder to rank names with numbers and hyphens.
Prefix and suffix- Along with the proper name, it is better to use .com extension as that is what most of the people immediately relate to, especially for international business. Else are available as a second choice.
About branding and trademarks- The name you decide on must not be copyrighted, trademarked, or in use by another company. This could be costly in terms of legal entanglements, and you would lose your website too.
Conclusion- In the Internet age, the domain is as important as your business name. Hence, you want to do all possible efforts to settle on it wisely.
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