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Topic : E Commerce
Last Updated : 2020-06-15 16:40:39
Views : 11

If you are thinking about selling products online, you need to do a bit of homework first. This will ensure that your hard-earned money does not go down the drain and you can do good business. First, you need to decide what kind of products you wish to sell. There are two main kinds of products which are available for sell. These include niche products and commoditized products.

Commoditized products are those who are quite high in demand. These products have a very high demand and are quite popular goods. These are some of the products which are needed by everyone. It is known that commoditized products make a majority of online sales. Now, niche commodity products refer to those products which are suitable for certain customers and are perfect for a specific product category only.


Niche products are usually one kind of products. These are usually unique and handmade products. These are one of the most in-demand products online. Niche products are usually made in small batches and have high demand. These can be in the form of handmade delicious frozen yogurt or a unique beaded necklace. Niche products are usually specific to certain customers and are known to come a bit expensive. These products enjoy a lot of demand because they are not easily available anywhere else.

If you are planning to sell products online, you can try out a combination of different commoditized niche products and commoditized goods. It will help in increasing the profit margin. You will be catering to a larger target customer base which will increase your sales. If you are offering commoditized items and specially the ones that are quite popular and easily available on other marketplaces, you might face a lot of competition. You will find it tough to increase your revenue.

However, when you choose to provide a mix of niche and commoditized products, you can increase your sales. Your online shop can make profits as your sales will increase. When you choose to offer both niche as well as commodity products, you can serve your customers betters by offering them a convenient choice. They get buy the products of their need from a single store.

No matter what kind of product you choose to sell, you should focus on your market and target audience. Keep in mind what your audience needs and sell products according to your requirements. This will help in increasing your online sales.

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Author : Sudipa Dutta Chowdhury
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About Author : I am a manager by profession and content writer by passion. I love to write on different topics which include travel, food and digital marketing.

Sudipa Dutta Chowdhury


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