Last Updated : 2020-06-02 20:59:54
Today the online environment does not allow us the slightest oversight in the commercial sphere. Competition is getting fiercer, customers tend to be more unfaithful, and it's been shown to be more profitable to retain a current customer than to recruit a new one, but how do you keep them from leaving the competition? How to differentiate myself? The secret is to effectively apply the online loyalty tools that best suit your business.
It is true that to retain your customers successfully, it is necessary to have a good product or service, but this is not everything, it is only the beginning. To ensure that your recruited customers become loyal customers, you must generate in them the buying habit, make them remember you and always think of you as the first option. For this, you must have the appropriate online loyalty tools; let's see some of them.
Newsletter / electronic newsletter is perhaps today one of the most used loyalty tools in digital marketing. For your shipment to be successful take into account the following factors. Be sure to send information that is useful to your users, that really interests them. For example, offers that expire in a short time, news, updates of products already purchased, tips, advice. There is no specific formula on which shipping frequency to use, just keep in mind that the selected frequency must add value to your users. It is about being in contact with them, not saturating them with information. Segmentation level: try to personalize communication and send content adapted to each of your audiences, the more segmented your communication, the better results you will get.
Offer email discounts and promotions to your virtual customers through discount coupons and customer cards. Coupons usually consist of a code that you can enter on your next purchase and are exclusive. For example, USD 5 discount on the next order, 15% discount for a minimum purchase of USD 50, USD 5 discount on the next ticket to the cinema.
Reservations allow your users to buy a product online before it is available in the store. In this way, you offer them the security of the product and the peace of mind that it arrived at their doorstep on the day of launch. This, in turn, will allow you to cross-sell with related products.
Combine offline and online actions to send printed catalogs of your products to your database deliver physical coupons in your stores (if any), insert exclusive promotions and raffles in shipments.
Satisfaction surveys after a purchase, it is recommended that you ask your customers for their opinion, it is important that you know what they think of your brand, products, and services. This knowledge will give you the necessary vision to improve your processes and sales. And you, what other online loyalty tools would you apply to your company?
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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