Blog : Popularity of Shopify as an E Commerce Platform

E-commerce has completely changed the way businesses function. In the present scenario with restrictions on movement, more and more people are relying on online stores for their purchases. Sellers too, are making the most of the situation and showing eagerness to sell online. As a result, there is an immense need for e-commerce stores which will perfectly reflect functionality and aesthetics.

There are many E-commerce platforms which are contributing their bit these include OpenCart, WooCommerce and Shopify to name a few. Shopify is one of the most popular E-commerce platforms today, used by millions of people across the globe. It is perfect for all those stores which offer different kinds of products and services which require minimal configuration. With the help of the Shopify homepage section, it is possible to sell a single product or several products as per the requirements of business. This helps in increasing the return on investment and is also helpful in boosting business revenue.

One of the many reasons for the immense popularity of Shopify is its easy setup option. This is a no-fuss platform. It can be set-up quickly. Users do not require a lot of skills and training to use Shopify. Besides, the platform offers the hosting and software which is necessary for launching any website. The admin interface is quite intuitive, and it is a lot more user-friendly. Besides, Shopify stores look good due to the availability of professional templates. The site is quite visually appealing, and users find it quite easy to use.

Whenever there is an online store there are questions related to its reliability and security. Users will use the payment system on the site hence security of the platform is of utmost importance. Shopify is one of those platforms which is reliable and promises great security to the users. Since it deals with a lot of financial and personal information, customers need to be thoroughly assured that all sensitive data is in safe hands. Besides this, the website needs to be online and functioning properly all the while. Shopify takes care of both these -assures security and takes care of its continuous functionality through regular maintenance and upgrades.

Marketing is a powerful tool and Shopify takes care of it as well. This is a complete platform which offers a unique marketing edge as well. The basic version of the platform is available with SEO features. It also comes with some advanced E-commerce analytics. Beyond this, there are many lucrative marketing tools in the form of discount coupons, customised gift cards, store statistics and also targeted e-mail marketing to name a few.

Mobile responsiveness is of utmost importance for any E-commerce store. The reason is simple the number of people using mobile devices for shopping is increasing daily. Themes available on Shopify are mobile responsive. Thus, no matter from which device the user chooses to do the shopping, there will be no problem in browsing through the products. In fact, there are Android and iPhone Apps as well to manage the store.