Last Updated : 2020-06-01 17:32:39
It is often quite challenging for newcomers to select the right E-Commerce platform. With so many options available, it is quite a tough choice. However, every E-commerce platform needs to have a few essential characteristics which are essential for the growth and development of a business. Here are some of the most essential features which one needs to consider when selecting an E-commerce platform.
Integration with The Payment Options of the Country When you have an online store, it goes without saying that you will be accepting payments. To accept payments, the store will need a secure payment gateway. A payment gateway is a secure processor, which safely transfers funds from the bank accounts of customers to the account of the merchant. You need to ensure that your selected E-commerce platform is compatible with the payment gateway you choose. You also need to ensure that your selected gateway supports your currency or the currency you choose to accept.
Several Designing Options Entrepreneurs have different ideas about the design of their store. Many desire to have a sleek, neutral and simple design. Others might need one with bright colors and large images which will help in showcasing complex products. Your selected E-commerce platform should be able to provide you a bunch of designing options. There are several platforms which offer free as well as paid themes. Such themes should be modifiable.
Creation of Pages, Forms and Content Should Be Easy No one likes to fill complicated and lengthy forms. If it is an E-commerce store, the platform must offer an opportunity to create pages, forms, and content easily. The content management system should be reliable and user-friendly. It should not require expert skills nor lot of knowledge to upload content, create new pages, add images, links and more. If all these tasks are a struggle, it will hamper the success of the online store.
No Compromise on Security There is no denying that security of your E-commerce platform. The site should be PCI compliant with SSL certificates. All this ensures that the site will securely process all sensitive transactions. If you notice that the platform you are selecting is not offering an SSL certificate, you can purchase with some extra features.
Scope to Grow - When you think about having an E-commerce store, you will need a platform which shall support several SKU s. It should be able to store hundreds of names and it should also be able to send emails which are as per the cart activity. If you have a small store mindset, you need not select a platform which can help you grow. Otherwise, you need to select a platform which allows your store to grow with time. You should be able to add new features without any need of migration.
Last, but not the least, you need to check how the customer support team works. Are they available round the clock? Is it easy to reach them if there is a need?
About Author : I am a manager by profession and content writer by passion. I love to write on different topics which include travel, food and digital marketing.
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