Blog : Is Social Media Effective for eCommerce Marketing

Social media is a popular marketing channel which is creating a lot of buzz through different industries. If we consider eCommerce, it is known that 90% of businesses use social media for promoting their brand or for customer care purposes. Social media is an effective tool for selling, promotion and marketing. It helps different eCommerce businesses with identification of customers.

Social media is an extremely effective form of eCommerce marketing. It is a high yielding tool which helps businesses in identifying their different customers. It also helps in engaging with different customers. It helps in gaining different sales opportunities, it is effective in building trust and it delivers quick support. Social media is one tool which helps in not just marketing, but it helps in promotions and even sales. With the help of social ads, an eCommerce store can connect with different people who can be buyers. It is an opportunity to enhance all chances of sales.

Social media along with SEO can do wonders for any online business. They work well to complement one another. It is known that search engine rankings are dependent completely on various social media activities. Both are interconnected. If you are using social media for promoting your website, you will be able to increase traffic to your website. Your social media channels will encourage followers to click the link on the post, which will take them to your website.

Social media is also helpful in improving lead conversion. When there is high-quality text and extra visual content, it will bring in elaborate calls to action. Your social media updates will work quite like an ad campaign. You can use high-resolution videos and images. You can use keyword rich text which will be quite helpful in increasing your leads. It will help in increasing the conversion rates.

Your social media channels will help in increasing engagement. It helps eCommerce to connect different customers in real time. As you get a query in your comment or inbox, you will be able to create an impression first. It is helpful in building trust and can help in winning an opportunity for reselling and selling.

Social media can help in improving your customer service. It will provide you an opportunity to resolve any kind of negative feedback. You can easily please your dissatisfied customers through the comment section itself. You will be able to gather more attention from your different prospects.