Last Updated : 2020-06-02 15:47:45
Marketing for online business requires implementing different sales and promotion techniques than a traditional business. The e-commerce needs to attract the customer who browses the Internet, and you go to your site, you feel interested in the products offered and finally place an order. To achieve all these steps successfully, it is necessary to define how to promote your e-commerce and achieve greater engagement with your customers online.
Through the network, you can attract a large number of potential customers as the universe is vast for this. It is advisable to take into account the funnel of the sale and take actions that allow a prospective buyer to become a loyal customer. Generating notoriety first step is to awaken your potential customers' curiosity. Faced with thousands of options on the Internet, people react by responding to what is related to their own activity and interests and dismissing what is irrelevant to them. To generate notoriety, it is necessary to make yourself known through advertising and promotional campaigns such as Online campaigns- banners, social networks, SEO and SEM campaigns, email marketing; Guerrilla marketing; Direct marketing; Offline campaign: television, radio, press; Public relations: participate in events, hold press conferences.
After achieving notoriety, it is necessary to increase interest, position yourself in the minds of your customers so that among all the existing options, your website is the one they prefer to visit. To achieve this, it is necessary to offer innovative and quality products, attractive offers, maintain/raise the level of notoriety through advertising and promotion. And the most important, getting others to recommend you (prescribers).
The big step has been taken; the customer is already on your website, and for it not to leave, you have to offer them a good experience and how to do it? Having an attractive, catchy, hooking website that invites you to stay on the page and get to know it. For this, you must have an attractive design, easy navigation, detailed information about each product, Web with fast download, web adapted to all devices: mobile phones, tablets, and computers.
As a last step, you must convert the visit into an order. For this, it is necessary to have an easy purchasing process that is simple, convenient, have fast processing, attractive, quality products, competitive prices, and good value for money, fast delivery, and at a reasonable price, secure and reliable payment.
Congratulations! All the steps have been successfully completed, and now it's just a matter of defining how to get more engagement with your customers to get them to return to your site and buy from you regularly. For this you must meet your expectations, for example, product quality and right delivery times. The loy program offers prizes, bonuses, points, offers that generate the return and a subsequent purchase. Emailing with personalized offers according to your tastes and preferences, satisf
As you can see, achieving greater engagement with your customers on the Internet is a strategic process whose results you will see in the medium and long term. For each customer to successfully carry out each of the steps of the sales funnel, it is important to apply these promotional actions that will allow you to guide them in the achievement of each one of them.
About Author : Sazid is a freelance writer and editor passionate about writing on the realm of business tech. He currently works with SMEs through North America and Europe.
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