Blog : What You Need To Know About The Brain Of Our Business

In classic businesses, there has always been a classic office, more or less organized, made up of hundreds of folders, files, and other papers in which the businessman on duty kept all the information related to his company.

But times evolve, and in the field of electronic commerce, much larger amounts of information are handled, which is rarely registered on paper or any other physical medium. Hence, a good organization becomes a key piece at the time to be able to manage our business.

Virtual paperwork: In the virtual universe, the information of a business is not stored in the jungle of folders, but in databases, systems that make organizing, storing, and accessing the data of our online virtual store much easier. Databases are made up of records, which in turn contain a specified number of pieces of data. Focusing on the field of Internet sales, a typical record in a product catalog database would be made up of various fields in which the name of the product, the price, and other sections related to said good would be indicated.

Database types: There are two types of databases depending on the elements that make them up: Flat file databases: The record groups of a database are called 'tables'. In this sense, a flat file database is one made up of a single table in which all the data from our online virtual store is collected. Relational databases: This type of system includes multiple tables whose content can be shared. They are more complex systems, oriented to the management of large amounts of information.

The importance of databases: Thanks to the enormous number of technological applications existing today, we can make our database the key piece of our online virtual store. For example, all the data provided by our clients, their emails, or their participation in surveys may be stored in a database. Then, that data can be ordered, indexed, or classified to offer reports detailing who is visiting our virtual store or who is buying from our catalog of products or services.

Likewise, there is the possibility of extracting information from our database through 'scripts', and then locating it directly on our website.

These and other options can be very complex at first glance, but in a few weeks, anyone bent on it can become a true specialist in database management, an essential tool for all the information generated by our online virtual store to be found, within reach of a simple 'click'.