Blog : Our Business Is Better In Two Dimensions

The obsession with resorting to all the tools that computing has placed at our disposal in recent years, and we are talking in this case about three-dimensional technology, can make us end up converting something as serious as our online virtual store in the second part of 'Kung Fu Panda'.

And it is that selling on the Internet does not match too well with the inclusion in a web of figures in three dimensions, which will possibly slow down the loading speed of our portal without providing anything positive in return.

The difficulties of 3D: We will now list the problems that are usually linked to the use of three-dimensional graphics on web pages: First of all, it must be remembered that the use of two-dimensional devices such as the computer screen or the mouse makes it difficult to achieve all three dimensions. Also, the control of space in three dimensions is very complicated with the interaction techniques that we currently have, because they are designed for manipulation in two dimensions.

On the other hand, low-resolution screens make it practically impossible to automatically create the three-dimensional image that exists on our computer so that objects lose detail, and texts in the background become unreadable. To create 3D graphics, non-standardized software is necessary, and our clients will most likely not choose to download this technology solely and exclusively to browse our online virtual store.

Our store is not a game: After the above, we must conclude that three-dimensional images are only appropriate for games since, in them, users do not want to carry out any commercial operation but only have fun and entertain themselves. However, using this tool in our business is not advisable for the following reasons: Most of the information spaces in our online virtual store will work irregularly. Navigation will be confusing, and our clients will often be lost.

In the demonstrations, it seems very easy to navigate in three dimensions, but that is solely and exclusively because, in those cases, it is not the user who is browsing by himself.

It is convenient to avoid the use of virtual gadgets that try to emulate the physical world since the purpose of web design is not to replace reality but to be better than it.