Blog : How To Get From Direct Sales To Brand Image

Internet sales systems are very varied and range from subscription methods to online markets, through discounts or specialized places. The operating mode of operation of companies operating on the Internet depends on the objectives they pursue.

In the case of online virtual stores, the main objectives pursued tend to focus on the development of a website dedicated to direct sales and the consolidation of the brand image of a company that previously existed in traditional commerce. Direct sales websites: These types of companies are usually advertised on search portals and in traditional paper catalogs. They are the equivalent of purchasing addresses by catalog, by mail or by phone.

Here we find, in the first instance, a significant number of companies that were already engaged in the physical world for sale, which is why they have experience and personnel specialized in dealing directly with the client. A simple example of this style of Internet sales can be found in the personal computer company Dell. On the other hand, an increasing number of direct sales companies that have directly broken into the Internet - as would be the case with our online virtual stores - that, therefore, do not make sales through other channels.

In this sense, in recent years, numerous exclusive portals for the design of online stores have appeared, which allow small merchants to create a virtual business, with shopping baskets included and easy and intuitive handling by the customer. Consolidate the brand image: On the other hand, there are some companies that design a web page with the aim of having a presence on the Internet. They are usually large companies that post information about their products and activities but do not intend to make direct sales on the Internet.

This type of presence generally occurs in the industrial sector, as a means of advertising and contact with potential customers around the world.

Although multinational companies tend to gain presence in different industrial sectors, an increasing number of small and medium-sized companies use the Global Network to expand sales and markets.

It is enough to carry out a search in a specific industrial sector to see some examples of the proliferation that small virtual stores are experiencing in recent times.