Blog : How To Measure The Impact Of Our Advertising

As responsible for the entire marketing strategy of our online virtual store, as we launch advertising initiatives, our curiosity to know what return we are getting from the investment made, however small it may be.

In this sense, it is very common for entrepreneurs to want to know how the money they have allocated to advertising has benefited their brand. Therefore, they look for ways to measure and evaluate it to learn from the results and apply them to improve the effectiveness of their global marketing strategy.

To evaluate all initiatives aimed at selling online and enhancing our online virtual store, we can use a simple traditional marketing tool: the advanced monitoring program. To carry out programs of this type, we must resort to a sufficiently representative sampling of the global target market of our virtual store, which necessarily requires a thorough prior analysis.

Currently, the Internet offers digital tools that allow us to carry out quality samples with which to analyze the impact of our marketing initiatives. An example is the American Interactive Consumer Network (RCI), a sample of Internet users that is constantly updated through a random bookmark.

Therefore, we can use the Network to take advantage of innovative research tools that will provide us with an accurate measure of the impact of our communication, allowing us to determine how our online marketing strategy affects the behavior of our potential consumers.

In this sense, according to different studies on the effectiveness of online advertising, Internet advertising signs circulate both as a vehicle for direct marketing and advertising communication. An opportunity that we should not miss.

With the application of all these tools, we will be able to see if our advertising spending is giving good results and, therefore, the investment made is not being wasted.